Downloads are great, don't get me wrong, but they should really be seen as a means to an end. When someone downloads one of my photographs I am hoping that I have just seen the beginning of a process. I am hoping that there is a plan for that photo to be shown off in the most fantastic way... basically I am hoping that the download tuns into a print. I firmly believe that the images you look at the most, whether it's a painting or a photo, are the ones that have been printed and are hanging on your walls. Having a few thousand photos on your phone is great, but after a few weeks even the most special photographs get buried. That's why I think that prints are special - they are a permanent reminder of a special time, a moment frozen forever. I suppose it's also that tactile connection you get when a memory gets turned into something which you can hold.
I genuinely get a bit excited when I get a framed print arriving from the printers - I see it as the final stop for a photograph. It starts with the initial meeting with my client, the time spent on the day working with my subjects (ensuring I get all the shots I need). Then there is the editing and the processing before I get to show off the finished digital images. Once all the images have been viewed I hope that many will be downloaded for future projects, but a handful will be selected to make some beautiful wall art. Those images are the ones that are printed, framed and sent off to be hung up on a wall. Essentially the print in your hand, or hanging on your wall, is the culmination of many hours of work between you, me, and your horse.
That is why I use the printers and the framers that I do. I use One Vision, every print is quality checked, including colour accuracy from digital to paper. And the framing is amazingly well done. Even the back of the frame has the same attention to detail!